Marketing automation is another one of this year's buzzwords and video marketing continues to grow in popularity.
Much of the time producing content is a constant cycle of improvement. A piece of content is produced and then you try to improve on it.
How do you write a video brief? There's a range of joke answers to that question but seriously, video production projects can live and die by the quality of the brief.
‘Video Distribution Strategy' may sound like a daunting term, in fact the thought of implementing one can send businesses who are new to video marketing running to the hills.
When you have taken the time, effort and cost to produce content you will want to maximise it's potential and longevity.
A good video content strategy is all encompassing. It not only outlines the videos that will be created but how content will be distributed in the long term.
If the business or organisation you work in has never used video marketing before then it can be something of an uphill struggle to convince them of the need to.
Marketing budgets are increasing focused on digital outputs. In fact, a large proportion is being spent on video marketing.