What Does Decentralising Your Video Content Mean?

Hubspot, the inbound marketing experts, recently published a report on the state of inbound marketing. Included in it was a review of video marketing, which is where I got interested.

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September 26, 2016

Are Video Marketing Campaigns Dead?

The word campaign has been associated with marketing for a long time. Many brands and marketers still use marketing campaigns to engage with their audience. But is this wrong? 

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September 23, 2016

5 Points To Consider When Deciding On A Voice Over Artist For Your Video

Voice overs are important. So important, in fact, that they can make or a break a video. Even the most beautifully made, well executed, emotional engaging video can be cruelly let down by a poor voice over.

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September 21, 2016

Common Video, And Video Marketing, Mistakes To Avoid

Video marketing is still a new marketing tool. Because of this, businesses are still finding their way when using it. This means the 'rule book', if such a thing existed, is always evolving.

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September 19, 2016

What Is A 'Short' Video And How To Balance Conveying Your Message Versus Viewer Engagement

I was recently scrolling through my LinkedIn news time line and read a blog from a fellow videographer (well, someone who works in the video industry). 

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September 16, 2016

9 Tips For Brand Storytelling

Brand storytelling. It's a topic I've written about extensively but also, is one I am still often asked about when out at events and conferences.

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September 14, 2016

Don't Always Look For Inspiration From The Obvious Brands

When people think of brands that are doing video marketing well, the usual names tend to crop up - with Red Bull and Volvo very often near the top. 

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September 12, 2016

What Is Episodic Video Content and How Should You Use It?

Buzzwords. Every day there is a new one to excite and annoy people in equal measure. The latest buzzword, for content marketing at least, seems to be 'episodic'.

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September 09, 2016

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