Why Have Views On Video ROI Changed?

It does seem now that almost every brand and business understands the need to use video marketing as part of their content strategy. In fact we've seen a shift from businesses that now view video as providing great Return on Investment.

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July 27, 2016

How To Choose A Video Production Company

How to choose a video production company partner is often a question businesses find tricky to answer. Some don't use one, some just the same company they have for their website and others spend time and resources trying to find the perfect fit.

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July 25, 2016

Be Unexpected In Delivering Your Brand Message

Peter Souter, Chairman and Chief Creative Officer at TBWA London, says that the only thing you can't afford to do in marketing is bore people. Essentially, you can't bore people into buying anything.

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July 22, 2016

Use The Power Of Why To Create Emotional Stories

Story and emotion. Emotion and story. Like two peas in a pod, they go together and are intrinsically linked. 

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July 20, 2016

3 Tools To Help Develop Your Story

 I recently completed a free, online course, from D&AD titled 'Storytelling in Advertising'. It was really interesting and interactive and I'd certainly recommend anyone interested, or involved, in the creative process in advertising to do it. 

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July 18, 2016

How To Create A Video In A Short Time Frame

Having a planned out video marketing strategy is great. Knowing the videos you want created, when and their publishing date is important to maintain a consistent level of communication toward your audience.

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July 15, 2016

The Secret To Making A Great Video

What makes a video good? Beautifully shot? Amazing sound and visuals? A haunting voice-over? Professional actors? An engrossing story?

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July 13, 2016

Digital Trailblazer: Q&A With Simon Gosling

In our fourth episode of our series, Digital Trailblazers, we chatted to Simon Gosling, Creative Evangelist at Happy Finish, a global creative production studio and agency.

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July 12, 2016

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