How Video Agencies Capture The Magic

The creative element involved the production of a video, how that one great idea is captured, is quite often the least understood part of the entire video process.

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October 24, 2016

Why One Video Isn't A Video Strategy

As video marketing becomes increasingly used, many brands are still unsure if they are need 'a' video or a video strategy.

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October 21, 2016

How To Avoid Hidden Video Marketing Costs

I recently bought a house, exciting times. On face value it wasn't badly priced, I'd even go so far as to say it was a bit of a steal.

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October 19, 2016

Why Video Length Doesn't Matter If You Know Your Audience

Brands using video. Nothing new. Brands using short, 30-second to 90-second, video to educate, inform and promote – again, nothing new.

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October 17, 2016

The Rise In Human Based Video Marketing

Have you noticed? Have you experienced it? Have you realised that brands are using more and more emotional, human based, video content in their content marketing activities?

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October 14, 2016

5 Pitfalls Of Rushing Into Video Marketing

My recent blog post on 'slow marketing', a concept coined by author and content marketing champion, Ann Handley, received a lot of feedback.

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October 10, 2016

What Does 'Slow Marketing' Mean For Video Marketing?

Without wishing to name drop, I exchanged tweets with Ann Handley (clang!) recently, during a Twitter conversation with the hastag, ContentChat.

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October 05, 2016

What Does Being Authentic In Video Marketing Mean?

Authenticity. It is a word that has become more and more popular. I can remember seeing it used in restaurants long before I remember seeing it using in video marketing.

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October 03, 2016

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