The creative element involved the production of a video, how that one great idea is captured, is quite often the least understood part of the entire video process.
As video marketing becomes increasingly used, many brands are still unsure if they are need 'a' video or a video strategy.
I recently bought a house, exciting times. On face value it wasn't badly priced, I'd even go so far as to say it was a bit of a steal.
Brands using video. Nothing new. Brands using short, 30-second to 90-second, video to educate, inform and promote – again, nothing new.
Have you noticed? Have you experienced it? Have you realised that brands are using more and more emotional, human based, video content in their content marketing activities?
Without wishing to name drop, I exchanged tweets with Ann Handley (clang!) recently, during a Twitter conversation with the hastag, ContentChat.
Authenticity. It is a word that has become more and more popular. I can remember seeing it used in restaurants long before I remember seeing it using in video marketing.