How To Use Video Stats To Improve Your Video Marketing

It's fair to say that in the world of digital and marketing, they love a statistic. And the world of video marketing is no exception. But what do they really mean and, importantly, how can they influence what you do?

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August 24, 2016

Style Of Video Is Not The Same As Type Of Video

Trawling the internet I read an article about style of video. It's an area I am interested so I read it quite eagerly. And was disappointed. Instead of style, it seemed to more focus on types of video – explainer, testimonial, corporate, interview etc.

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August 22, 2016

Alternative Uses For Video

The uses for video are always growing. It's not just a corporate or explainer video that businesses can use video for. There are plenty of other uses…

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August 19, 2016

Digital Trailblazer: Hero, Hub, Help Video Strategy

In the fifth episode of our Digital Trailblazer series, we are delighted to bring you a chat with Lazar Dzamic. A former Google Zoo Strategist, a writer and lecturer at educational institutions and a three time 'Top 10' digital player on Marketing Direct's Power 100 list, Lazar has a wealth of experiences and stories to share.

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August 17, 2016

How To Avoid Your Video Dating

When creating a video something that is always worth bearing in mind is the potential of dating it.

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August 15, 2016

Why Tone Of Voice Is So Important In Your Video

Tone of voice is something that is usually associated with the written word. You'll find it mentioned when brands are writing/creating marketing material including website, emails, and social media messages etc.

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August 12, 2016

Will Video Follow The Latest Hollywood Trend For Less Chat, More Impact?

Lines are being cut back, but bad dialogue can make an entire film fall flat. And there are more exciting things to do on screen than talk.

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August 10, 2016

How To Keep The Passion For Video Marketing Alive

What happens with passion dies? Apathy. This can happen in all walks of life. I also see it happen in video marketing.

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August 08, 2016

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