Interactive videos may not be that common place at least not when compared to the more traditional video format.
Using video marketing on social media platforms is now highly prevalent for a vast number of businesses.
Using video in learning and development is fast becoming a core part of the overall L&D strategy.
Video marketing is a large and diverse sector and while making mistakes can be a good way to learn, it is useful to receive advice to avoid them wherever possible.
Some clients are surprised when we discuss using animation in their B2B video, believing that 'real-life footage' was really the only option. However, using video animation is actually a really useful tool in video marketing and can give your video a number of benefits.
For a long time the phrase 'interactive video' didn't exist, in fact 'interactive' was only really ever associated with children's toys (Star Wars Death Star, now fully interactive!).
There are a variety of benefits to using video content in your marketing or content strategy.