It does seem now that almost every brand and business understands the need to use video marketing as part of their content strategy. In fact we've seen a shift from businesses that now view video as providing great Return on Investment.
How to choose a video production company partner is often a question businesses find tricky to answer. Some don't use one, some just the same company they have for their website and others spend time and resources trying to find the perfect fit.
Peter Souter, Chairman and Chief Creative Officer at TBWA London, says that the only thing you can't afford to do in marketing is bore people. Essentially, you can't bore people into buying anything.
Story and emotion. Emotion and story. Like two peas in a pod, they go together and are intrinsically linked.
I recently completed a free, online course, from D&AD titled 'Storytelling in Advertising'. It was really interesting and interactive and I'd certainly recommend anyone interested, or involved, in the creative process in advertising to do it.
Having a planned out video marketing strategy is great. Knowing the videos you want created, when and their publishing date is important to maintain a consistent level of communication toward your audience.