There is so much more than video marketing than just 'getting a video'. You need a video marketing strategy. But, you need more than that.
Well, well, well. Where I lead, the Guardian follows. Or so it appears.
So, this isn't atypical blog that I write, you know, witty, informative and engaging. Instead, this is a rant.
Being a different video production company in London isn't easy. But we try.
A video marketing strategy never really ends. It gets reviewed, challenged and tweaked but it always continues.
We've all experienced this, I'm sure. You buy something and a friend asks, 'why?'. Your reply? 'Well, I don't know really…just fancied it' or 'I just couldn't resist' – or words to that effect.
Over recent months a number of our blogs have been on, or related to, storytelling. At the same time we launched the first episode in our Digital Trailblazer interview series.