What Industry Tells The Best Stories?

When you think of sectors that use storytelling successfully in their adverts, you do tend to think of the obvious ones like sport and automotive.

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September 28, 2016

What Does Decentralising Your Video Content Mean?

Hubspot, the inbound marketing experts, recently published a report on the state of inbound marketing. Included in it was a review of video marketing, which is where I got interested.

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September 26, 2016

Are Video Marketing Campaigns Dead?

The word campaign has been associated with marketing for a long time. Many brands and marketers still use marketing campaigns to engage with their audience. But is this wrong? 

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September 23, 2016

5 Points To Consider When Deciding On A Voice Over Artist For Your Video

Voice overs are important. So important, in fact, that they can make or a break a video. Even the most beautifully made, well executed, emotional engaging video can be cruelly let down by a poor voice over.

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September 21, 2016

Common Video, And Video Marketing, Mistakes To Avoid

Video marketing is still a new marketing tool. Because of this, businesses are still finding their way when using it. This means the 'rule book', if such a thing existed, is always evolving.

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September 19, 2016

What Is A 'Short' Video And How To Balance Conveying Your Message Versus Viewer Engagement

I was recently scrolling through my LinkedIn news time line and read a blog from a fellow videographer (well, someone who works in the video industry). 

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September 16, 2016

9 Tips For Brand Storytelling

Brand storytelling. It's a topic I've written about extensively but also, is one I am still often asked about when out at events and conferences.

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September 14, 2016

Don't Always Look For Inspiration From The Obvious Brands

When people think of brands that are doing video marketing well, the usual names tend to crop up - with Red Bull and Volvo very often near the top. 

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September 12, 2016

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