It's fair to say that in the world of digital and marketing, they love a statistic. And the world of video marketing is no exception. But what do they really mean and, importantly, how can they influence what you do?
Trawling the internet I read an article about style of video. It's an area I am interested so I read it quite eagerly. And was disappointed. Instead of style, it seemed to more focus on types of video – explainer, testimonial, corporate, interview etc.
The uses for video are always growing. It's not just a corporate or explainer video that businesses can use video for. There are plenty of other uses…
In the fifth episode of our Digital Trailblazer series, we are delighted to bring you a chat with Lazar Dzamic. A former Google Zoo Strategist, a writer and lecturer at educational institutions and a three time 'Top 10' digital player on Marketing Direct's Power 100 list, Lazar has a wealth of experiences and stories to share.
When creating a video something that is always worth bearing in mind is the potential of dating it.
Tone of voice is something that is usually associated with the written word. You'll find it mentioned when brands are writing/creating marketing material including website, emails, and social media messages etc.
Lines are being cut back, but bad dialogue can make an entire film fall flat. And there are more exciting things to do on screen than talk.