Hubspot, the inbound marketing experts, recently published a report on the state of inbound marketing. Included in it was a review of video marketing, which is where I got interested.
The word campaign has been associated with marketing for a long time. Many brands and marketers still use marketing campaigns to engage with their audience. But is this wrong?
Voice overs are important. So important, in fact, that they can make or a break a video. Even the most beautifully made, well executed, emotional engaging video can be cruelly let down by a poor voice over.
Video marketing is still a new marketing tool. Because of this, businesses are still finding their way when using it. This means the 'rule book', if such a thing existed, is always evolving.
I was recently scrolling through my LinkedIn news time line and read a blog from a fellow videographer (well, someone who works in the video industry).
Brand storytelling. It's a topic I've written about extensively but also, is one I am still often asked about when out at events and conferences.
Buzzwords. Every day there is a new one to excite and annoy people in equal measure. The latest buzzword, for content marketing at least, seems to be 'episodic'.