Many start-up companies are starting to use video as part of their content marketing strategy. This is great, it is wonderful to see not just big brands embracing this marketing medium.
It is important for many brands to include their brand guidelines in their videos. By 'guidelines' I refer to a brands colour palette, brand persona, brands preferred type face and a host of other things.
So, now you've got a great video, it's time to put your feet up. Is it? Well, no – it isn't.
The day when you just push a video out and you have no strong feelings towards it, then that's the moment you need to stop and review what your doing.
Making a video for your business is great, especially if it is a Hero, high end value, premium, video. You can bring so many ideas to life through video, showing off your business however you want.
It is hard to believe but even now, with video so prevalent, some businesses are resisting using it in their content marketing strategy.
As videos become more emotive, more engaging and seek to tell better stories, brands are searching for new ways to do all of this. One of the ways that brands are trying to connect with their audience better is by using User Generated Content (UCG) in their videos.