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DIGITAL TRAILBLAZERS: THE JAMIE OLIVER BRAND MACHINE

Grant Raphael
By
January 19, 2018

For over 20 years the Jamie Oliver name has been synonymous with highly creative, healthy cooking made-simple. The man behind the Jamie Oliver brand has made huge strides in getting the UK back into the kitchen to cook along with him.

In the content creation world, Jamie has also been consistently serving up fresh, high quality video outputs - setting a new industry standard. In a bid to uncover the structure of their digital video-content strategy, we spoke to Richard Herd, who is the group's Head of Video. Richard's mammoth role is to produce and maintain all video branded content that the group produce on a weekly basis. Richard oversees the turnaround of 50 new pieces of content (image and video) across the group's social channels per week, including 2 weekly instalments to their Food Tube channel.

Here, Richard gives us a fascinating insight into their content strategy, TV background, current programming, social platforms and their famous FoodTube channel.

 

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