| Brian McKay

May 18, 2017

Why The Use of Tone of Voice Is So Critical For Brand Com...

Tone of voice is key to any organisation...

Brian McKay

May 16, 2017 Advertising

How The Use of Parody in Advertising Has Evolved

Earlier this year MailChimp, the email m...

Brian McKay

May 11, 2017

Your Brand Is Based On Customer Perception

“A brand is no longer just a mark or log...

Brian McKay

May 09, 2017 Video SEO

Video SEO Still Matters

There is so much to think of when creati...

Brian McKay

April 25, 2017 Advertising Consumer bias

How Making a Purchase Is Influenced By Consumer Bias

Understanding the consumer decision-maki...

Brian McKay

April 20, 2017 Advertising

The Use of Conflict In Advertising

All story is conflict. Without conflict,...

Brian McKay

April 18, 2017 Branded Content

Why Brands Are Acting Like Publishers

Global brands that believe themselves to...

Brian McKay

April 06, 2017 Advertising

How Video Will Help Develop Mobile Advertising (Clone)

The advent of the mobile phone becoming ...

Brian McKay

March 31, 2017 brand Brand Story

How Brands Should Use Data To Illuminate Opportunities

With so much data available to marketers...

Brian McKay

Hub Blog

HOW TO DEVELOP A CUSTOMER CENTRIC VIDEO STRATEGY

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Brian McKay

Featured Stories

Posts by Brian McKay

Why The Use of Tone of Voice Is So Critical For Brand Com...

How The Use of Parody in Advertising Has Evolved

Your Brand Is Based On Customer Perception

Video SEO Still Matters

How Making a Purchase Is Influenced By Consumer Bias

The Use of Conflict In Advertising

Why Brands Are Acting Like Publishers

How Video Will Help Develop Mobile Advertising (Clone)

How Brands Should Use Data To Illuminate Opportunities

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