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NICER TUESDAYS

Yesterday The Curve and Hub attended Mar...

DIGITAL TRAILBLAZERS: THE JAMIE OLIVER BRAND MACHINE

For over 20 years the Jamie Oliver name ...

DIGITAL TRAILBLAZERS: CHARLIE MAWER

In the latest episode of Digital Trailbl...

UNDERSTANDING YOUR AUDIENCE - INSIGHTS FROM JWT'S GLOBAL ...

In September this year, Hub produced a w...

THE CHANGING FACE OF BRANDED CONTENT: ON DEMAND

Last week at Hub, we worked with CNBC on...

5 OF THE BEST CHARITY ADS FROM 2017, SO FAR...

This week, we take a look at 5 of the be...

TOP 5 BLOGS FROM AUGUST SO FAR...

This week’s selection includes powerful ...

LEADING SPORTSWEAR CAMPAIGNS

This month we take a look at the latest ...

BRANDED CONTENT & ENTERTAINMENT (BC&E)

Whilst advertisers have been involved in...

TOP 5 JULY ADS

 July has seen some great campaigns and ...

THE BEST PRIDE CAMPAIGNS OF 2017

After a very prideful weekend in London,...

TOP 5 SUMMER ADS... SO FAR

Whilst we all struggle with the British ...

EVCOM AWARDS

Friday the 23rd June saw some of Team Hu...

ELITE PROGRAMME

Earlier this year Hub was welcomed on to...

TOP 5 FATHER'S DAY ADS

From Gillette to Moonpig, we check out 5...

TOP 5 ICE CREAM ADS OF 2017

For the past few weeks, we’ve really see...

NICER TUESDAYS

On a warm summers evening at Bethnal Gre...

CLERKENWELL DESIGN WEEK (23-25 MAY 2017)

Wedged between the better-known areas of...

WHY THE USE OF TONE OF VOICE IS SO CRITICAL FOR BRAND COM...

Tone of voice is key to any organisation...

HOW THE USE OF PARODY IN ADVERTISING HAS EVOLVED

Earlier this year MailChimp, the email m...

YOUR BRAND IS BASED ON CUSTOMER PERCEPTION

“A brand is no longer just a mark or log...

VIDEO SEO STILL MATTERS

There is so much to think of when creati...

WHAT BRAND TRAITS ARE IMPORTANT TO MUMS?

Market research by Mumsnet and Saatchi &...

TOP 5 APRIL ADVERTS

April has been full of surprises, from t...

HOW MAKING A PURCHASE IS INFLUENCED BY CONSUMER BIAS

Understanding the consumer decision-maki...

THE USE OF CONFLICT IN ADVERTISING

All story is conflict. Without conflict,...

WHY BRANDS ARE ACTING LIKE PUBLISHERS

Global brands that believe themselves to...

HOW VIDEO WILL HELP DEVELOP MOBILE ADVERTISING

The advent of the mobile phone becoming ...

HOW BRANDS SHOULD USE DATA TO ILLUMINATE OPPORTUNITIES

With so much data available to marketers...

DIGITAL TRAILBLAZER: INSIGHT INFLUENCING CONTENT CREATION

Image Source Our Digital Trailblazer vid...

THE BENEFIT OF CREATING A GLOBAL COMMUNITY

Image Source Being a global brand presen...

CONNECTING WITH YOUR CUSTOMERS 'IN THE MOMENT' THROUGH LI...

Live video streaming has recently become...

THE CHALLENGES AND BENEFITS OF BECOMING A LIFESTYLE BRAND

Red Bull springs to mind when the topic ...

INTENT BEATS IDENTITY. IMMEDIACY TRUMPS LOYALTY

'Intent beats identity. Immediacy trumps...

THE POWER OF DIVERSITY

Diversity is vital to many brands, as th...

BE BOLD FOR CHANGE

In January this year, I was appointed Hu...

BRANDED CONTENT VENTURES INTO TV ADVERTISING

Dual screening is a phrase that has beco...

THE PROS AND CONS OF CLOUD STORAGE FOR POST PRODUCTION

  Image Source Hub’s Editor, Gideon Smit...

THE BVE 2017 DEBATES THE TWO SIDES OF VIRTUAL REALITY

Between 28th of February and 3rd of Marc...

THE IMPACT OF BEHAVIOURAL ANALYTICS ON VIDEO MARKETING

Where the public decision making process...

THE CHALLENGE OF COMMUNICATING YOUR ETHICAL BRAND

Image Source Consumers today are more cy...

INSPIRATIONAL WOMAN: KATE PATERSON | CHIEF OPERATING OFFI...

READ THE INTERVIEW WITH KATE. ORIGINALLY...

PUTTING CREATIVE WOMEN IN THE SPOTLIGHT – A REVIEW

Image Source, Pip Jamieson, The Dots Las...

THE BEST OF BRANDED VALENTINE’S DAY VIDEOS

Valentine’s Day is a time for celebratin...

HOW BEING COMMUNITY FOCUSED WON AIRBNB THE MEANINGFUL BRA...

Image Source In 2016, Airbnb were awarde...

WHY AUTHENTICITY PUSHED ONE COMPANY TO CREATE A BRANDED V...

Image Source There is little doubt that ...

HOW LIVE STREAMING HAS HELPED TO TELL STORIES IN A WHOLE ...

Image Source With services like Periscop...

WHY DATA AND INSIGHT ARE NOTHING WITHOUT THE HUMAN TOUCH

Image Source Brands are pushing for more...

WHAT LESSONS MARKETERS CAN LEARN FROM SUPER BOWL ADVERTIS...

One of the worlds biggest sporting event...

YEAR OF THE ROOSTER – 4 VIDEOS TO BRING IN THE CHINESE NE...

With Saturday 28th January bringing in t...

HOW BRANDS ARE USING FILM & TV CHARACTERS TO CREATE CONTE...

It is becoming increasingly popular for ...

HOW DONALD TRUMP IS INSPIRING NEW CREATIVITY IN ADVERTISI...

Image Source Today, Friday 20th January ...

WHY ARE STUDENT FILMMAKERS VIDEOS GOING VIRAL?

Recently there has been a wave of viral ...

THE BEST OF THIS YEAR’S BRANDED VIDEO CONTENT

  Whichever way you look at it, 2016 has...

INSIGHT. CREATING THE DIFFERENCE

Imagine the most useless parcel in the w...

THE POWER OF EMOTION

The power of emotion - the difference be...

7 EXAMPLES OF BASIC PLOT DEVICES

7 examples of basic plot devices follows...

6 OF THE BEST STRATEGIC USERS OF VIDEO MARKETING IN FINAN...

  Image Source Video is the future of co...

TIPS ON THE ART OF STORYTELLING

      Image Source What buzzword is the ...

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