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HOW TO DEVELOP A CUSTOMER CENTRIC VIDEO STRATEGY

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Nathan Turnbull Nathan Turnbull
Sep 27, 2018

NOTES ON THE SESSION: VOLUME 4

The Session
Nathan Turnbull Nathan Turnbull
Sep 14, 2018

NOTES FROM THE SESSION: VOLUME 3

The Session
Nathan Turnbull Nathan Turnbull
Sep 10, 2018

NOTES FROM THE SESSION: VOLUME 2

The Session
Nathan Turnbull Nathan Turnbull
Sep 03, 2018

NOTES FROM THE SESSION: VOLUME 1

The Session

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September 27, 2018 The Session

NOTES ON THE SESSION: VOLUME 4

Welcome back to The Session, Hub’s ever-...

Nathan Turnbull Nathan Turnbull
September 14, 2018 The Session

NOTES FROM THE SESSION: VOLUME 3

Welcome back to The Session - Hub’s ever...

Nathan Turnbull Nathan Turnbull
September 10, 2018 The Session

NOTES FROM THE SESSION: VOLUME 2

Welcome back to The Session - Hub’s ever...

Nathan Turnbull Nathan Turnbull
September 03, 2018 The Session

NOTES FROM THE SESSION: VOLUME 1

The Session is Hub’s ever-evolving Youtu...

Nathan Turnbull Nathan Turnbull
August 31, 2018

JAGUAR X DUA - A SHREWD STRATEGY OR A SHOT IN THE DARK?

Jaguar Land Rover’s latest partnership w...

Hub Hub
August 28, 2018 AR

THE RISE OF AR IN 2018

It was half a decade ago that Google Gla...

Hub Hub
July 20, 2018

HOW DO YOU CREATE AN AWARD WINNING VIDEO MARKETING CAMPAI...

Insight - what is its purpose and does i...

Ursie Downes Ursie Downes
July 06, 2018 canneslions

5 OF THE BEST ADVERTISING CAMPAIGNS FROM CANNES LIONS 201...

Back in June, the eyes of the advertisin...

Renee Sutherland Renee Sutherland
June 20, 2018

DIGITAL TRAILBLAZERS: SIMON GOSLING IN THE UNRULY FUTURE ...

Ursie Downes Ursie Downes
June 08, 2018 Video strategy Branded Content Insight

HOW DO YOU DEVELOP A CUSTOMER CENTRIC VIDEO STRATEGY?

As any video agency will tell you, it’s ...

Renee Sutherland Renee Sutherland
March 29, 2018

NICER TUESDAYS

Yesterday The Curve and Hub attended Mar...

Elizabeth Frenaye Elizabeth Frenaye
January 19, 2018 Digital Trailblazer

DIGITAL TRAILBLAZERS: THE JAMIE OLIVER BRAND MACHINE

For over 20 years the Jamie Oliver name ...

Grant Raphael Grant Raphael
January 16, 2018

DIGITAL TRAILBLAZERS: CHARLIE MAWER

In the latest episode of Digital Trailbl...

Grant Raphael Grant Raphael
December 04, 2017

UNDERSTANDING YOUR AUDIENCE - INSIGHTS FROM JWT'S GLOBAL ...

In September this year, Hub produced a w...

Ursie Downes Ursie Downes
September 19, 2017

THE CHANGING FACE OF BRANDED CONTENT: ON DEMAND

Last week at Hub, we worked with CNBC on...

Ursie Downes Ursie Downes
August 16, 2017

5 OF THE BEST CHARITY ADS FROM 2017, SO FAR...

This week, we take a look at 5 of the be...

Ursie Downes Ursie Downes
August 08, 2017

TOP 5 ADS FROM AUGUST SO FAR...

This week’s selection includes powerful ...

Ursie Downes Ursie Downes
July 31, 2017

LEADING SPORTSWEAR CAMPAIGNS

This month we take a look at the latest ...

Nicole Tanzabel Nicole Tanzabel
July 18, 2017

BRANDED CONTENT & ENTERTAINMENT (BC&E)

Whilst advertisers have been involved in...

David Hunstone David Hunstone
July 13, 2017

TOP 5 JULY ADS

July has seen some great campaigns and c...

Nicole Tanzabel Nicole Tanzabel
July 10, 2017

THE BEST PRIDE CAMPAIGNS OF 2017

After a very prideful weekend in London,...

Renee Sutherland Renee Sutherland
June 30, 2017

TOP 5 SUMMER ADS... SO FAR

Whilst we all struggle with the British ...

Nicole Tanzabel Nicole Tanzabel
June 27, 2017

EVCOM AWARDS

Friday the 23rd June saw some of Team Hu...

Renee Sutherland Renee Sutherland
June 23, 2017

ELITE PROGRAMME

Earlier this year Hub was welcomed on to...

Kate Paterson Kate Paterson
June 17, 2017

TOP 5 FATHER'S DAY ADS

From Gillette to Moonpig, we check out 5...

Ursie Downes Ursie Downes
June 12, 2017

TOP 5 ICE CREAM ADS OF 2017

For the past few weeks, we’ve really see...

Ursie Downes Ursie Downes
June 02, 2017

NICER TUESDAYS

On a warm summers evening at Bethnal Gre...

Ursie Downes Ursie Downes
May 26, 2017

CLERKENWELL DESIGN WEEK (23-25 MAY 2017)

Wedged between the better-known areas of...

Nicole Tanzabel Nicole Tanzabel
May 18, 2017

WHY THE USE OF TONE OF VOICE IS SO CRITICAL FOR BRAND COM...

Tone of voice is key to any organisation...

Brian McKay
May 16, 2017 Advertising

HOW THE USE OF PARODY IN ADVERTISING HAS EVOLVED

Earlier this year MailChimp, the email m...

Brian McKay
May 11, 2017

YOUR BRAND IS BASED ON CUSTOMER PERCEPTION

“A brand is no longer just a mark or log...

Brian McKay
May 09, 2017 Video SEO

VIDEO SEO STILL MATTERS

There is so much to think of when creati...

Brian McKay
May 04, 2017 brand

WHAT BRAND TRAITS ARE IMPORTANT TO MUMS?

Market research by Mumsnet and Saatchi &...

Renee Sutherland Renee Sutherland
April 27, 2017 Advertising advert

TOP 5 APRIL ADVERTS

April has been full of surprises, from t...

Renee Sutherland Renee Sutherland
April 25, 2017 Advertising Consumer bias

HOW MAKING A PURCHASE IS INFLUENCED BY CONSUMER BIAS

Understanding the consumer decision-maki...

Brian McKay
April 20, 2017 Advertising

THE USE OF CONFLICT IN ADVERTISING

All story is conflict. Without conflict,...

Brian McKay
April 18, 2017 Branded Content

WHY BRANDS ARE ACTING LIKE PUBLISHERS

Global brands that believe themselves to...

Brian McKay
April 06, 2017 Advertising

HOW VIDEO WILL HELP DEVELOP MOBILE ADVERTISING

The advent of the mobile phone becoming ...

Brian McKay
March 31, 2017 brand Brand Story

HOW BRANDS SHOULD USE DATA TO ILLUMINATE OPPORTUNITIES

With so much data available to marketers...

Brian McKay
March 30, 2017 Digital Trailblazer

DIGITAL TRAILBLAZER: INSIGHT INFLUENCING CONTENT CREATION

Image Source Our Digital Trailblazer vid...

Brian McKay
March 30, 2017 Community Building Community

THE BENEFIT OF CREATING A GLOBAL COMMUNITY

Image Source Being a global brand presen...

Brian McKay
March 28, 2017 Brand Story Live video

CONNECTING WITH YOUR CUSTOMERS 'IN THE MOMENT' THROUGH LI...

Live video streaming has recently become...

Brian McKay
March 21, 2017

THE CHALLENGES AND BENEFITS OF BECOMING A LIFESTYLE BRAND

Red Bull springs to mind when the topic ...

Brian McKay
March 14, 2017 brand

INTENT BEATS IDENTITY. IMMEDIACY TRUMPS LOYALTY

'Intent beats identity. Immediacy trumps...

Brian McKay
March 10, 2017 Diversity

THE POWER OF DIVERSITY

Diversity is vital to many brands, as th...

Hub Hub
March 08, 2017 advertisement

BE BOLD FOR CHANGE

In January this year, I was appointed Hu...

Renee Sutherland Renee Sutherland
March 08, 2017 Branded Content

BRANDED CONTENT VENTURES INTO TV ADVERTISING

Dual screening is a phrase that has beco...

Brian McKay
March 03, 2017 Post production

THE PROS AND CONS OF CLOUD STORAGE FOR POST PRODUCTION

Image Source Hub’s Editor, Gideon Smit, ...

Brian McKay
March 03, 2017 Virtual reality

THE BVE 2017 DEBATES THE TWO SIDES OF VIRTUAL REALITY

Between 28th of February and 3rd of Marc...

Brian McKay
March 02, 2017 Behavioural analytics

THE IMPACT OF BEHAVIOURAL ANALYTICS ON VIDEO MARKETING

Where the public decision making process...

Brian McKay
March 01, 2017 brand Ethics

THE CHALLENGE OF COMMUNICATING YOUR ETHICAL BRAND

Image Source Consumers today are more cy...

Brian McKay
February 24, 2017 Hub Team

INSPIRATIONAL WOMAN: KATE PATERSON | CHIEF OPERATING OFFI...

READ THE INTERVIEW WITH KATE. ORIGINALLY...

Kate Paterson Kate Paterson
February 15, 2017 Thought Leadership

PUTTING CREATIVE WOMEN IN THE SPOTLIGHT – A REVIEW

Image Source, Pip Jamieson, The Dots Las...

Kate Paterson Kate Paterson
February 14, 2017

THE BEST OF BRANDED VALENTINE’S DAY VIDEOS

Valentine’s Day is a time for celebratin...

Hub Hub
February 14, 2017 brand

HOW BEING COMMUNITY FOCUSED WON AIRBNB THE MEANINGFUL BRA...

Image Source In 2016, Airbnb were awarde...

Brian McKay
February 09, 2017 Video Brand Story Branded Content

WHY AUTHENTICITY PUSHED ONE COMPANY TO CREATE A BRANDED V...

Image Source There is little doubt that ...

Brian McKay
February 07, 2017 live streaming

HOW LIVE STREAMING HAS HELPED TO TELL STORIES IN A WHOLE ...

Image Source With services like Periscop...

Hub Hub
February 02, 2017 Brand Story Insight Data

WHY DATA AND INSIGHT ARE NOTHING WITHOUT THE HUMAN TOUCH

Image Source Brands are pushing for more...

Brian McKay
January 31, 2017 Video advert Video Marketing

WHAT LESSONS MARKETERS CAN LEARN FROM SUPER BOWL ADVERTIS...

One of the worlds biggest sporting event...

Brian McKay
January 26, 2017 Video Video Marketing brand awareness Brand Story

YEAR OF THE ROOSTER – 4 VIDEOS TO BRING IN THE CHINESE NE...

With Saturday 28th January bringing in t...

Brian McKay
January 24, 2017 branded tv Branded Content

HOW BRANDS ARE USING FILM & TV CHARACTERS TO CREATE CONTE...

It is becoming increasingly popular for ...

Brian McKay
January 20, 2017 Advertising Video advert Creative

HOW DONALD TRUMP IS INSPIRING NEW CREATIVITY IN ADVERTISI...

Image Source Today, Friday 20th January ...

Brian McKay
January 10, 2017 Viral viral video

WHY ARE STUDENT FILMMAKERS VIDEOS GOING VIRAL?

Recently there has been a wave of viral ...

Brian McKay
December 23, 2016 branding brand Brand Story Branded Content

THE BEST OF THIS YEAR’S BRANDED VIDEO CONTENT

Whichever way you look at it, 2016 has b...

Renee Sutherland Renee Sutherland
December 20, 2016 Branded Content Insight

INSIGHT. CREATING THE DIFFERENCE

Imagine the most useless parcel in the w...

Renee Sutherland Renee Sutherland
December 16, 2016 Brand Story Emotion

THE POWER OF EMOTION

The power of emotion - the difference be...

Renee Sutherland Renee Sutherland
April 14, 2016 storytelling

7 EXAMPLES OF BASIC PLOT DEVICES

7 examples of basic plot devices follows...

Brian McKay
January 27, 2016 Video Marketing financial services video

6 OF THE BEST STRATEGIC USERS OF VIDEO MARKETING IN FINAN...

Image Source Video is the future of cont...

Hub Hub
January 15, 2016 storytelling

TIPS ON THE ART OF STORYTELLING

Image Source What buzzword is the bigges...

Brian McKay
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