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WHY THE USE OF TONE OF VOICE IS SO CRITICAL FOR BRAND COM...

Tone of voice is key to any organisation...

HOW THE USE OF PARODY IN ADVERTISING HAS EVOLVED

Earlier this year MailChimp, the email m...

YOUR BRAND IS BASED ON CUSTOMER PERCEPTION

“A brand is no longer just a mark or log...

VIDEO SEO STILL MATTERS

There is so much to think of when creati...

HOW MAKING A PURCHASE IS INFLUENCED BY CONSUMER BIAS

Understanding the consumer decision-maki...

THE USE OF CONFLICT IN ADVERTISING

All story is conflict. Without conflict,...

WHY BRANDS ARE ACTING LIKE PUBLISHERS

Global brands that believe themselves to...

HOW VIDEO WILL HELP DEVELOP MOBILE ADVERTISING

The advent of the mobile phone becoming ...

HOW BRANDS SHOULD USE DATA TO ILLUMINATE OPPORTUNITIES

With so much data available to marketers...

DIGITAL TRAILBLAZER: INSIGHT INFLUENCING CONTENT CREATION

Image Source Our Digital Trailblazer vid...

THE BENEFIT OF CREATING A GLOBAL COMMUNITY

Image Source Being a global brand presen...

CONNECTING WITH YOUR CUSTOMERS 'IN THE MOMENT' THROUGH LI...

Live video streaming has recently become...

THE CHALLENGES AND BENEFITS OF BECOMING A LIFESTYLE BRAND

Red Bull springs to mind when the topic ...

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